The critical role of finance in managing costs and driving growth: The Dentsu view

With the spotlight on balance sheets, cash flows, and profitability, media and entertainment finance leaders are having to balance managing costs today while still driving tomorrow's growth.

Watch this discussion between Brajesh Jha, Genpact's global head of media, publishing, and entertainment, and Carolyn Isaacs, Dentsu's global director of finance services and transformation, to learn how Dentsu has simplified its finance function to support strategic business goals and the role Genpact plays in the finance model.